The International Council of Tourism Partners (ICTP) revealed today its new logo, graphically representing the organization’s objective, which shows there is strength when tourism destinations collaborate.
ICTP President Geoffrey Lipman commented about the meaning behind the graphics of the new logo stating, “The ICTP logo represents the strength in collaboration (the block) of many small communities (the lines) committed to sustainable oceans (blue) and land (green).”
ICTP is a new grassroots travel and tourism coalition of global destinations committed to quality service and green growth. The organization helps member destinations and their stakeholders share quality and green opportunities, including tools and resources, access to funding, and education and marketing support. ICTP advocates sustainable aviation growth, streamlined travel, and fair coherent taxation, and the organization is committed to helping spread the benefits of travel and tourism across communities, cities, and regions, particularly in emerging and developing countries.
With all of the gross national indices there are in the world today, ICTP has chosen to focus on Gross National Happiness, depicting that “Quality + Green Growth = Gross National Happiness.” ICTP, along with visitors and communities, strives to support quality destinations that are committed to green growth.
ICTP’s official launch ceremony will take place during the 2011 World Travel Market in London, where postcards will be circulated about the new organization. The event will be hosted at the Seychelles stand (AS550) on November 8 at1600 hours at Excel Conference Center in London.
ICTP (International Council of Tourism Partners) is a force for socially-responsible and green travel and supports the UN Millennium Development Goals, the UN World Tourism Organization’s Global Code of Ethics for Tourism, and a range of programs that underpin them. The ICTP alliance is represented in Haleiwa, Hawaii, USA; Brussels, Belgium; Bali, Indonesia; and Victoria, Seychelles. Members include countries, regions, and cities. Current members include Seychelles; La Reunion; Johannesburg; Rwanda; Zimbabwe; Oman; Grenada; as well as Saipan, Hawaii, and Richmond,Virginia, USA.
ICTP alliance members benefit from joint marketing and branding opportunities in primary and secondary markets, which are ideal for small- to medium-sized destinations that may not have the resources for developing and implementing projects independently. ICTP provides its members with the tools to help them market their destination, including help with finding new revenue streams and funding support, and providing special services from similarly committed suppliers, thereby helping destinations to engage employees and stakeholders to help market the destination.
For more information, go to: www.tourismpartners.org .