Allegretto Vineyard Resort hires new National Sales Manager
The Allegretto Vineyard Resort, a 171-room luxury resort in the Paso Robles wine region, is proud to welcome seasoned industry professional Jodi Graham as the new National Sales Manager.
An effective team leader with exceptional communication and organizational skills, Graham brings over 18 years of industry experience to her new role as National Sales Manager for the Allegretto Vineyard Resort. Having led sales efforts for such properties as the Westin Mission Hills Resort & Spa and Ace Hotel & Swim Club, Graham’s three-year tenure with the 4-Star, 4-Diamond Miramonte Indian Wells led to the hotel exceeding revenue goals in rooms and food and beverage at 101%, thanks to the strategic sales campaigns implemented by Graham to solicit group business. Most recently, Graham worked as the Senior Sales Manager for Hotel Paseo in Palm Desert, also a 4-Star, 4-Diamond property, further developing her deep knowledge of market trends, competition and customers while identifying new business opportunities.
As the National Sales Manager for the Allegretto – her first role outside of Southern California – Graham is enthusiastic about the opportunity to represent a new destination in California. “The Allegretto and Paso Robles are both stunning and unique,” says Graham. “I am thrilled to experience all the Central Coast has to offer, from the wineries to the many superb restaurants and shops. The opportunity to share all about the Allegretto and this region with as many people, companies and clients I can is exciting to me.”
“Jodi leads with a relationship-focused sales approach that has proven to be successful in her career,” adds proprietor Doug Ayres. “She continually demonstrates self-motivation and initiative, understands the quality of face-to-face meetings to develop productive relationships and recognizes the importance of community involvement. We trust she will be a key asset to the team and invaluable in the resort’s future success.”
Adds Graham, “I really believe that the more people learn about and experience the Allegretto and Central Coast, they will know it is an amazing location to visit and hold meetings. The Allegretto is a true gem in California.”