KTN to launch Travel Diary series to promote domestic tourism


(eTN) – Kenya’s premier private television channel, KTN, has signed on to a standard group sponsored deal to air regular features promoting Kenya’s tourism attractions across the country, including some of the lesser-known gems, which have received little exposure so far.

On the occasion, Najib Balala, Minister of Tourism in the Kenya government, announced his ministry’s plans to have 3 million foreign tourists visit the country by 2015, while at the same time aiming at increasing domestic tourism numbers threefold to 1.5 million, up from the current 500,000 Kenyans spending a holiday in their own country.

The tourism sector is a cornerstone in the economic development of the country and depends heavily on foreign exchange earnings from the industry, which last year came second only to tea but is expected to resume top position in 2011, as a new arrival and revenue record is shaping up.

Meanwhile, Twitter has unfolded a campaign in Kenya, hashtagged #TembeaKenya, where Kenyans travel Kenya and tweet their experiences as they crisscross the country, with more detailed accounts of their individual experiences then being published in personal blogs, pictures, and all, of course, retweeted widely by @Magicalkenya, which is the Kenya Tourism Board’s twitter address and @kwskenya, which is the Kenya Wildlife Authority’s official twitter address, in support of domestic travel initiatives. One of those blogs which caught this correspondent’s eye is Ahenda Anjichi’s blog: http://www.kamakipepeo.wordpress.com where she tells the story of her safari experiences.