, an express bus line serving cities in the Northeast and Midwest, said it will offer 100,000 free seats to customers traveling between Jan. 6 and March 20, a normally slow time of the year for city tourism.

NYC & Co., the New York City’s official marketing, tourism, and partnership organization, is helping to promote the offer, and 40,000 of the free seats are being allocated for trips to New York, the company said. offers service to such cities as Baltimore, Boston, Buffalo, Philadelphia, and Washington, D.C., as well as to Chicago, Cleveland, and Detroit, among others.

Customers can begin booking immediately, and folks interested in trying to book a free ride are encouraged to visit the website and when asked for a promotional code, type in “GETAWAY” to book free seats; the offer is subject to availability, and there is a booking fee of 50 cents, said.