Magical Kenya Travel Show to highlight country’s attractions


(eTN) – Nairobi will see the inaugural version of Kenya’s own international tourism show go underway when on October 19 and 20 the industry will be showcasing the country’s attractions from its sunniest side.

The exhibition, planned for a while already, is coming at an opportune moment, giving Kenya’s tourism stakeholders the opportunity to alleviate fears caused by the abduction of two foreigners in recent weeks by Somali militants and counter the negative publicity fallout with some good news.
A source in Nairobi said that they were expecting several hundred visitors and buyers from abroad and that the exhibition would also be open for Kenyans to visit and appreciate the wide range of locations and attractions being marketed.

The Magical Kenya Travel Show will also be the official launch pad for the new Kenya Tourist Board Chairman Kitili Mbathi and some of the recently-appointed new board members like Serena’s Mahmud Jan Mohamed and Mombasa Air Safari’s Capt. John Cleave who will undoubtedly use the opportunity to present a unified tourism sector to the world and concentrate on the positive developments of the industry in Kenya. The country is on course to set new arrival and revenue records in 2011 and expects to reach its targets in spite of growing fears over the global economy and recent events.

A range of new upmarket properties, in particular on the safari circuit, has in the recent past made its way into the spotlight of global tourism award ceremonies and bagged prizes and recognition, with some of the most relevant being the World Tourism Awards and the Good Safari Guide Awards, the latter of which focuses entirely on top-quality African hospitality businesses, be it beach resorts, safari camps, or city hotels.

The inaugural event will also be covered by the media with global travel publications and dedicated tourism media representatives in attendance and able to sample Kenya’s sundrenched beaches and big game safaris.