Another PMR Diamond Arrow Award for Joburg Tourism Company


Johannesburg Tourism Company (JTC) is thrilled to have received the PMR Diamond Arrow Award for the second consecutive year, for the company which has done the most to promote tourism and conservation in Johannesburg.

The annual Professional Management Review magazine’s Africa Leaders and Achievers Awards Breakfast was held at The Hyatt Regency on Monday, October 3, 2011. “The JTC team is a small, dedicated team of individuals who are passionate about their work, and it is wonderfully encouraging to receive this type of unsolicited recognition from our peers and stakeholders,” said JTC CEO Lindiwe Kwele.

The Diamond Arrow is the highest award in the category (and overall) winner for the company which has done the most in the city of Johannesburg during the past year to promote tourism and conservation. Category achievers were rated in an annual survey – by 250 CEOs, MDs, owners of companies, company directors, and senior local and provincial government officials – on contribution to the economic growth and development of the city of Johannesburg.

In terms of the recently-launched Mayoral Outreach campaign to discuss the City’s Growth and Development Strategy 2040 [], tourism remains an economic growth imperative on the city’s agenda. It is an important catalyst to encourage the development of the SMME sector in order to encourage the growth and development of a vibrant second economy. It is the Johannesburg Tourism Company’s mission to attract visitors to our city, encourage them to stay longer, spend more, improve seasonality patterns and the spread of visitors across the city. As the city’s destination marketing organization, JTC, therefore, remains focused on positioning Johannesburg not only as the continent’s leading business hub, but also as an exciting, vibrant year-round destination for signature events, lifestyle, the arts, culture, fashion, sports, and, of course, mega-events.

Johannesburg Tourism is a member of the International Council of Tourism Partners (ICTP).