CITE2011 successfully concluded


China (Guangdong) International Tourism Industry Expo 2011 (CITE2011) successfully concluded at The Poly World Trade Center Expo, Guangzhou on September 5, 2011. The fair doubled the scale of the previous fair to 70,000 sqm, which attracted nearly 29,677 trade visitors and over 290,000 public visitors. It became the largest travel expo in the Southern China region.

CITE2011 was the authorized national tourism expo jointly organized by the National Tourism Administration of PRC (CNTA), the People’s Government of GD Province, and the Tourism Administration of Guangdong Province. On the first day of CITE2011 (Friday, September 2), Vice Chairman of CNTA Mr. Du-Jiang; Guangdong Governor Mr. Huang Hua-hua; Guangdong Vice Governor Mr. Zhao Yu-Fang; Mr. Jean-Claude Baumgarten, President Of The World Travel And Tourism Council (WTTC); Joao Manuel Costa Antunes, Vice Chairman Of The Pacific Asia Travel Association (PATA); and some 36 consuls and representatives of tourism offices from different countries and regions, etc. attended the opening ceremony and visited the fair.

The fair was well-attended by many international travel trade, overseas exhibitors from nearly 30 countries and regions, including Hong Kong, Macau, Taiwan, Malaysia, Thailand, Japan, Korea, Singapore, New Zealand Maori, Egypt, Mexico, India, Spain, Czech Republic, and Canada Toronto, etc. They organized pavilions, and there were 3,000 impressive booths with 70,000 sqm exhibition space for them to introduce destinations, attractions, accommodation, and travel packages.

A new exhibitor, Ms. Pania Tyson-nathan, CEO of New Zealand Maori Tourism, regarded CITE2011 as a good platform to get new business contacts and consolidate relationships with business partners. New exhibitor, Ms. Yoshimura, the Representative of Japan’s Kyushu Tourism Promotion Organization, also said they had met many potential buyers who were highly interested in their new travel routes along with the newly-launched bullet train line.

A series of concurrent activities, including forums, networking receptions, and seminars, etc., were held to provide an effective platform for information exchange and networking, which attracted thousands of trade visitors to participate. Moreover, numerous traditional performances, including dances and handicraft productions, were presented by tourism officials to introduce their unique cultures.

The next fair is scheduled to be held in September 2012 in Pazhou of Guangzhou City. Building on the success of CITE2011 and the great support from the government, the show scale of the 2012 fair will be bigger and more trade buyers will be invited to the fairground.

For details, please visit the show website .