Houston Marketing targets Scandinavia for African market with Seashow


(eTN) – Targeting the growing Scandinavian market to Africa and Indian Ocean Islands, here comes an ideal opportunity to meet with most of the major wholesalers and tour operators in Denmark, Norway, Sweden, and Finland. Collectively, the four Nordic countries are considered as probably the 4th largest European source market for East African countries, including the Seychelles.

Houston Travel Marketing, always seeking opportunities to promote travel to Africa, have a few tables available on their Spotlight Post WTM Nordics Seashow from November 14 to 18, where 15 exhibitors from Africa and the Indian Ocean have already confirmed their participation. East Africa is again well represented, and the Seychelles Tourism Board and Air Seychelles are also exhibiting at the event.

This is the 4th year that Houston Marketing is organizing the Seashow, as it is popularly known, as the workshops are held onboard a ship in the harbor. Each year has been a resounding success, with on average 20 exhibitors per year and a total of between 220-260 attendees for the 4 venues. Attendees are outbound tour operators, incentive travel companies, travel agents, and, importantly, the local travel media. Exhibitors in the past were particularly impressed with the quality of the attendees enabling them to meet with the decision makers of most of the “who’s who” in each country.

Currently, exhibitors from Kenya, Tanzania, Uganda, Seychelles, Madagascar, Zimbabwe, Namibia, and South Africa have confirmed as participants for the 2011 event.

For more information on the Seashow, visit www.houstonmarketing.co.za , and to book a table at the event, contact Derek Houston derek@houstonmarketing.co.za .