(eTN) – The International Council of Tourism Partners (ICTP) has received an expression of interest by the Rwanda Development Board’s Tourism and Conservation Division to join the ICTP alliance of global quality destinations, which provides members, according to information published by them, with “Cooperative marketing, promotion, and branding that helps members improve business, extend limited budgets, and deliver quality and sustainable development support to help members towards low carbon green growth.”
Founded and chaired by eTN’s publisher, Juergen T. Steinmetz, ICTP’s president is internationally well-known Professor Geoffrey Lipman, ably supported by a board of directors composed of leading tourism and conservation figures from around the world.
Rwanda is a leading high-value and high-profile tourism destination in Eastern Africa, where conservation of nature and the protection of flora and fauna is a key principle of government policy – for instance all plastic shopping bag importation, manufacture, and use in the country are completely banned – and joining ICTP will undoubtedly widen their global reach to new and emerging markets alongside such other high-profile destinations like the Seychelles.
Rwanda is breaking new ground once again as leaders and not as followers. For more information, visit: www.rwandatourism.com .
ICTP is a force for socially-responsible and green travel and supports the UN Millennium Development Goals, the UN World Tourism Organization’s Global Code of Ethics for Tourism, and a range of programs that underpin them. The ICTP alliance is represented in Haleiwa, Hawaii, USA; Brussels, Belgium; Bali, Indonesia; and Victoria, Seychelles. ICTP alliance members will benefit from joint marketing and branding opportunities in primary and secondary markets, which are ideal for small- to medium-sized destinations that may not have the resources for developing and implementing projects independently. Members include countries, regions, and cities.
For more information, go to: www.tourismpartners.org .