U.S. Travel Association’s IPW brings thousands together
IPW gathers travel professionals—including U.S. destinations, hotels, attractions, sports teams and transportation companies, and international tour operators, buyers and wholesalers from around the world—to meet in one place to help bring the world to America.
More than 6,000 attendees from over 70 countries gathered in Anaheim, CA, June 1-5 for this year’s IPW—the travel industry’s premier international marketplace and the largest generator of travel to the U.S.
At this year’s IPW, there were 110,000 pre-scheduled business appointments between suppliers and buyers, which is estimated to result in $5.5 billion in future international travel to the U.S. over the next three years. This has been revised upward from the $4.7 billion in future international travel to the U.S. estimated in past years.
Additionally, more than 500 members of the media attended IPW. These journalists covered the event itself, and also met with business and destination leaders to generate stories encouraging travel to the U.S.
While IPW is only a few short days, its impact will be felt in Anaheim and the Orange County region for years to come. According to Rockport Analytics, hosting IPW is anticipated to bring hundreds of thousands of additional international visitors to Anaheim and the Orange County region over the next three years, generating a significant local economic impact.
This is the 10th time IPW has been held in California and the second time it has been held in Anaheim since the city last hosted in 2007.
“IPW brings the world to America and presents travel buyers, suppliers and media the phenomenal opportunity to connect under one roof,” said U.S. Travel President and CEO Roger Dow. “We are thrilled to once again bring IPW to Anaheim, and we are so grateful for the work of Visit Anaheim and Visit California to help us produce this important event.”
The 52nd IPW will be held in Las Vegas from May 30-June 3, 2020.