It was a challenge like no other. Eight of the most die-hard Angry Birds fans fought it out for four solid hours over an altitude of 10,000 meters. Using only slingshots and some really angry birds to get even with a bunch of hungry pigs, all knew that only one from among them could take home the coveted title in the ultimate shoot-out.
In the end, Finnair passenger Jani Uljas from Finland roasted the most pigs to emerge winner of Finnair’s Angry Birds Asian Challenge with a high score of 62,110.
The other magnificent seven Angry Birds fans who were selected to compete in the shoot-out were: Tay Sok Noy and Karen Tang from Singapore, Liew Soh Yuen and Khor Shyh Yong from Malaysia, Katja Presnal from the United States, Viktor Stenhjem from the United Kingdom, and Lasse Kaila from Finland. They were picked from among 600 entries received worldwide in an earlier contest to find the most avid Angry Birds fans to join their avian idols in their longest, non-stop flight from Helsinki to Singapore aboard Finnair.
Flight AY81 touched down today at Singapore Changi Airport at 4:20 pm and docked at Terminal 1’s Gate D34. Results of the Angry Birds Asian Challenge were announced at a press conference at the Terminal 1 Viewing Gallery.
During the competition, tweets were sent to fans everywhere so that they could follow every swish of wings and demise of pigs in real time.
Petteri Kostermaa, Finnair’s Director of Sales for Singapore and South East Asia said: “It was a thrilling fight to the finish with other passenger[s] who happen to be Angry Birds fans joining in the game as well. We had a live Angry Birds mascot to egg the players on and turn up the excitement level. To add to the whole atmosphere, the body of our Finnair plane was painted with Angry Birds motif, as were the aprons worn by our flight attendants and passenger seat headrest.
“We hope that through marketing communications initiatives such as our Angry Birds tie-up with Rovio and Changi Airport Group, travelers from Singapore will get to know Finnair better and enjoy the way we do things differently – innovative, fresh, and always designed for you.”
Developed by Finnish media entertainment company Rovio, the highly-addictive Angry Birds video game for mobile devices has quickly become a worldwide phenomenon with more than 350 million downloads since its launch in December 2009.
Changi Airport Group’s Senior Vice President for Market Development, Mr. Lim Ching Kiat, said: “The Nordic region is well-known for its strengths in design and innovation. Finnair and Rovio are companies that epitomize this innovative spirit, an enterprising trait which Changi Airport also embraces in every aspect of our business. We are proud to have an airline partner like Finnair, which continuously offers refreshing products and more travel choices for our passengers.”
Finnair launched daily non-stop flights from Singapore to Helsinki on May 31, 2011. This is the fastest-connecting route travelers from Singapore can take to Northern Europe via Helsinki to more than 50 European destinations.