XV MITM Americas was held in Havana, Cuba


The fifteenth edition of MITM Americas, Meetings, and Incentive Travel Market, was successfully held in the Melia Cohiba Hotel in Havana, Cuba, November 18 and 19.

For MITM, held since 15 years ago throughout Europe; North Africa; and South, Central, and North America, the success of this edition in Havana was not a surprise, attracting important users and buyers of incentive travel, conferences, congresses, and events from all Europe and the United States, forcing to close the visitors’ registration 3 months before MITM’s dates, proving that Cuba is an attractive destination for congresses, events, and incentive travel.

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In MITM in Havana, there were congresses, conferences, events, and incentive travel organizers from 16 countries: in Europe plus the United States, Canada, Mexico, and Brazil.

MITM received more than 200 congresses and events organizers’ requests to visit MITM in Havana – so a good number of them could not attend because there was no more space.

Under visitors and exhibitors’ requests, MITM programmed 2,620 one-to-one encounters between all the exhibitors and visitors.

The near 100 Latin American and Caribbean exhibitors present in MITM have shown their vision by putting effort in seeking the profitable MICE niche of business travel, particularly in the moment tourism is in a deep crisis and many countries and companies have suppressed or cut off promotional expenses, exactly at the least appropriate time.

For more information please contact: Charo Trabado, commercial director, email: [email protected], tel: +34 91 541 43 08.