New video campaign launched to combat child exploitation and sex trafficking

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As US Congress considers passing a law to authorize funding for the development of shelters for sexually-exploited American children, ECPAT-USA is launching a 60-second public service announcement, entitled “Princess.”

The PSA tells the all too common story of children sold into the sex trade and spells out the simple truth that “dragons aren’t the only monsters.”

JWT New York is the agency that created the PSA. The video aims to raise awareness and gain support for legislation in the United States.

The spot can be found at: www.youtube.com/watch?v=a1FmU6geQ8E .

Those from the US may contact their United States Senator and ask him or her to support S. 1301: Trafficking Victims Protection Reauthorization Act of 2011.