Centara Signs MOU with KMA Hotels for Six Myanmar Hotels

Centara Signs MOU with KMA Hotels for Six Myanmar Hotels

Centara Hotels & Resorts, Thailand’s leading hotel operator, and KMA Hotels Group, a subsidiary of Kaung Myanmar Aung (KMA) Group of Companies, have announced the signing of a MOU to begin the development and renovation of 6 hotels located at some of Myanmar’s most popular tourist destinations, all to be managed under Centara brands. Work on the project will begin in 2019.

This project will see three of KMA Hotels’ existing properties located in Inle, Naypyitaw, and Taungoo undergo refurbishment prior to reopening, and the development of 3 new hotels in Bagan and Than Daung. The 3 new hotels are Centara Bagan River View Resort & Spa Kaytumadi Dynasty Bagan Resort, Centara Boutique Collection and Shwe Than Daung Resort, Centara Boutique Collection. All six hotels will operate under the upscale and upper upscale Centara and Centara Boutique Collection brands. The Centara Paradise Inle Lake Resort & Spa will open its doors in Q4 of this year.

The deal marks Centara’s entry into one of the world’s fastest-growing tourism markets and enables the company to secure a major Myanmar foothold.

“Our partnership with KMA Hotels represents a significant milestone for Centara,” said Thirayuth Chirathivat, Centara’s CEO. “It gives us the opportunity to establish a significant presence for Centara in a country with huge potential for tourism development, and we are looking forward to contributing to Myanmar’s development while providing travellers with more options to enjoy our Thai-inspired, international standard of hospitality across a variety of destinations.”

KMA Group of Companies is a privately held company founded and led by Chairman U Khin Maung Aye, Chairman of CB Bank. The Group comprises 15 corporate entities operating across a diverse range of industries.


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“We are delighted that Centara will be bringing their management expertise and and strong brand to six of Myanmar’s most popular destinations,” said U Kaung Htet Tun, Managing Director of KMA Group. “Myanmar shows great potential for tourism growth, and Centara’s presence here represents a step forward for the Hotel and Tourism industries.”

Myanmar is the second largest country in Southeast Asia and boasts one of the region’s fastest-growing economies. The country’s tourism sector is well-placed for a sustained period of growth; the country’s anticipated tourism growth rate of 8.5% annually through 2025 puts Myanmar at the top of the world’s fastest-growing tourism markets.

The six Myanmar hotels are further proof of Centara’s expansion strategy, which calls for doubling the number of properties under its management by 2022, and the complementing expertise of Centara and master developers KMA Group are set to elevate the Myanmar hospitality scene.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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