Seychelles Tourism Board in Reunion tap into up market luxury brands
Seychelles Tourism Board (STB), geared up its presence in Réunion Island as the organisation participated in an upmarket consumer event to showcase the destination, present the accessible products and network with potential partners.
The event dubbed ‘Rêve de Moka’ saw the presence of six luxury Brands comprising of Porche, Caviar.re, Moet & Chandon Champagne, Isautier and a properties investor Neovarim.
‘Rêve de Moka,’ hosted in ‘Domaine de Moka’ one of Reunion Islands historical and long term conservation site attracted around 200 visitors, chosen from an exclusive database.
The event which took place in a workshop format followed by animation and a touring of the property in a Porche.
The event was attended STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore who represented the destination.
Seychelles extended its reach to Reunion potential visitors, as a luxury destination and gained exclusivity in the event as being the only destination present at the event.
STB was supported at the event by the presence of airline partner in Reunion -Air Austral, Réunion Tour operator-Bourbon voyages who contributed by their presence.
As part of its participation to the ‘Rêve de Moka’ event, Air Austral pressed its marketing as the only direct connection between the two islands.
The airline partner also offered 2 airfare tickets to Seychelles as prize for a quizz game initiative, which was reinforced by Castello Beach Hotel as the company offered a two-night’s stay for two persons to complement the package.
Aside from having its representatives at the STB table at the event, Bourbon voyages, provided the invited visitors with additional information about the destination including activities and pricing of their services.
Talking about the STB participation to the event, Ms. Bernadette Honore mentioned the importance for the destination to appear in upscale events and commented on her satisfaction at the interest generated by Seychelles’ presence.
“The upmarket luxury brand in Réunion is a segment market of potential to Seychelles. Seychelles earmarked as a high-end Island destination had the potential to capture this kind of clienteles. Our presence in such event does not only allow Seychelles Tourism Board to promote the destination, but it allows us to be presence where our segment market is for a greater visibility of Seychelles,’’ said Ms. Honore.