Seychelles intensifies its media presence in the GCC region
The latest media spree from the Seychelles did not go unnoticed as the head of delegation Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, appeared on various media in the GCC region.
The press calls were conducted on the sideline—as the Seychelles delegation’s was recently present—at the Arabian Travel Market (ATM) fair in Dubai tapped as the most popular travel trade event in the Middle East.
Minister Dogley and Mrs. Francis stepped under the spotlight from Sunday, April 28, 2019, to Tuesday, April 30, 2019, to provide an update and promote the destination to various media partners in the region including Dubai Eye FM, Al Hurra TV, Emirates News, Dubai Global News, TTN Middle East, and GT Media among others.
The STB participation strategy for the ATM this year revolved around the opportunity provided by the event to connect with business partners and create new communication channels to promote Seychelles as a multipurpose destination, and to use this opportunity as well to discuss the latest developments that are sure to enhance the travel experience of GCC visitors.
The tourism board presence at the event provided the occasion to connect with the regular and potential partners from this region, understand their needs, identify the travelling patterns and highlight the destination so the traveler can learn more about what to expect when visiting Seychelles.
It was also a good opportunity to update the STB’s knowledge of the market and understand what the local partner’s practices, exchange experiences and determine the long-term goals based on the gathered information.
Speaking of her visit to the ATM and the extensive press calls, STB Chief Executive Mrs. Sherin Francis reaffirmed the STB’s commitment to increasing visibility on all fronts.
“The Middle East, and in particular the UAE, remains a key market for the Seychelles. We are keeping a close eye on Saudi Arabia and Kuwait where we are seeing signs of growth , and for this reason we have been conducting roadshows to increase awareness of the Seychelles as a key holiday destination; ideal for privacy, for families and perfect for those seeking complete relaxation or those looking to explore,” said Mrs. Francis.
On his part, H.E. Didier Dogley said, “The Seychelles has always focused on a quality over quantity offering, and while our visitors numbers continue to grow, they are in line with the Seychelles Sustainable Development Policy, and form an integral and coherent part of the policy.”
With the STBS’s constant effort aimed at reaching out to travellers from the Arab world, data collected shows that the numbers are on a constant growth to date with fifth ranking in terms of visitor arrivals globally.
With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the main market feeders to the destination to date.