African Tourism Board Friends of the Media Network now in 28 countries

African Tourism Board Friends of the Media Network now in 28 countries

Africa is a hot travel and tourism focus for the press.  The African Tourism Board friends of the ATB media club now has more than 90 journalists and publications as members in 27 countries.

Today Olivia Greenway of Greenway Media joined the African Tourism Board and says:  ” I’m a London-based travel journalist, established since 2008.  I would like to write more about Africa and need support that is more easily accessible to do so. So far I have written about and visited South Africa (where I used to live), Kenya, Zanzibar, Zimbabwe, Tanzania, Swaziland, Rwanda, and Mozambique.

I write for the Daily Telegraph, Metro and Daily Mail newspapers as well as for monthly magazines, trade outlets, and in-flight.

My work can be seen on my website and I’m quite active on Twitter. (@oliviagreenway)

Juergen Steinmetz, chairman of the U.S. based African Tourism Board Marketing Corporation says: “We’re building a global network of journalists in our friends of the media club.  We see the press as stakeholders and as a valuable source of experience and knowledge. We rely on such influencers to help build a global vision for Africa.

Therefore we not only welcome journalists to join us as an observer but invite them to become a member and part of our organization for just $25 a year. Our model is not to generate revenue on membership fees, but we think even a token of a fee shows commitment. We need committed members and partners, and our members are committed to each other to build a better and united African Tourism industry.”

Current ATB friends of the media are in


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  • Austria
  • Belgium
  • Canada
  • Egypt
  • Finland
  • Germany
  • Hong Kong
  • India
  • Indonesia
  • Jamaica
  • Japan
  • Mexico
  • Kenya
  • Nigeria
  • Philippines
  • Portugal
  • South Africa
  • Spain
  • Sri Lanka
  • Sweden
  • Tunisia
  • UAE
  • Uganda
  • UK
  • USA
  • Zimbabwe

Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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