Seychelles Tourism Board exhibits alongside Dnata Travel at the ADIB Roadshow

Seychelles Tourism Board exhibits alongside Dnata Travel at the ADIB Roadshow

The Seychelles was prominently seen at the ADIB staff travel day roadshow event alongside Dnata Travel and seven other exhibitors on April 22, 23 & 25 2019.

As Dnata Travel and the Seychelles Tourism Board (STB) continue their effort to enhance the great strategic partnership that exists between the two organizations, Dnata offered Seychelles the opportunity to join them for the first time at a travel exhibition in Abu Dhabi Islamic Bank.

The STB was represented by its Tourism Attaché in Abu Dhabi Ms. Aliette Esther, who was present at the event as the face and voice of the destination.

STB’s participation in the in-house travel exhibition offered Seychelles an ideal platform to meet with the staff, bankers, their clients and other visitors that were at the ADIB head office during the event.  The footfall during the travel exhibition is approximately 2000-3000 visitors with a fixed budget.

Dnata being the official exclusive Tourism Management Company for ADIB, it was a definite occasion for the destination to be part of this prestigious event and to place itself closer to its clients including big corporate partners.

Visitors were presented with the chance to learn more about the beautiful islands of Seychelles, the attractions and activities one can participate in.

The STB representative present at the event mentioned that the strategy for the STB’s participation in the event included slowly shifting potential clients’ perception that Seychelles is just for honeymooners and couples.

She stressed that as a tourism board, the STB has been enhancing clients’ knowledge about the destination including the fact that Seychelles also has many activities catering to families and groups.

Ms. Esther also mentioned that as the Holy Month of Ramadan and the school holidays are approaching, it was a perfect time to be promoting Seychelles at ADIB.

“As our clients are getting ready for the holidays, they need to be reminded that Seychelles is a multifaceted destination and that it is very diverse with each island having its own distinct scenery, flora, and fauna.  The fact that it is easy to visit two or three islands in one day was pressed on all the visitors, and evidently, the visa-free policy created a lot of interest”. “Seychelles will continue to strengthen its brand Seychelles Islands-another world in the market while we continue to expand our partnership with key travel trade partners across the UAE,” commented Ms. Esther, STB Tourism Attaché in Abu Dhabi.


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Those who visited the Seychelles/Dnata Travel stand did not leave the event empty-handed, and they certainly left with a smile on their faces and a head full of dreams of pristine waters and swinging hammocks in between the coconut trees.

Ms. Esther mentioned that through STB’s participation in the event, she has received various inquiries for the Eid packages to Seychelles.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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