African Tourism Board and Durban ICC: Working together on Sustainable Development Goals

African Tourism Board and Durban ICC: Working together on Sustainable Development Goals

At the ongoing Indaba travel industry trade show in Durban, African Tourism Board Vice President Cuthbert Ncube met with Lindiwe Rakharebe, the Chief Executive Officer of the e Inkosi Albert Luthuli International Convention Centre Complex in the city center of Durban, KwaZulu-Natal, South Africa.

ATB VP Ncube said: “Our discussion centered on a need for a more robust approach in aligning so much diversity in terms of products from the region that can play a catalytic role that will see all countries in the region working together towards achieving the Sustainable Development Goals. Tourism plays a pivotal roll in fulfilling these.”

Lindiwe Rakharebe holds a Bachelors Degree in Management Leadership and is credited to have contributed immensely to the success of Durban ICC. The Center has won several awards under her leadership as Africas leading Meeting and Conference Centre and is rated among the world s top client-rated convention centers.

She sees the African Tourism Board playing a more direct and positive roll in acknowledging the need for a more inclusive synergy in the region. She suggested moving to a more strategic partnership in hosting African Tourism Board conferences.

Lindiwe Rakharebe proudly added: “The convention center prides itself as Africa’s leading convention center and offers the largest flat floor, column-free, multi-functional event space in Africa.

Today’s meeting was a follow-up discussion after our article: Durban loves African Tourism Board and Africa wins

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Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit


Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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