Durban loves African Tourism Board and Africa wins

Durban loves African Tourism Board and Africa wins

Durban loves African Tourism Board, and the African Tourism Board loves Durban.

Durban is the official host of the largest travel industry trade show in Africa,  Indaba, that opened yesterday. Sibusiso Mngoma, Senior Manager, Information & Tourism Sevices at Durban Tourism wants African Tourism Board to hold its first conference in this multi-cultural showpiece of a global destination.

This was discussed in a meeting with African Tourism Board Vice President Cuthbert Ncube and CEO Doris Woerfel yesterday.

The Zulu Kingdom, or the Province of KwaZulu-Natal (KZN) in South Africa has a devout following throughout continental Africa. Nowhere else in the world will one find such a unique fusion of raw natural beauty, modern sophistication, cultural diversity and pulsating energy – all in the most breathtaking natural setting.

Durban has become the hub of Tourism with its diverse cultural products, a Province that has a rich cultural history.

African Tourism Board interim chairman Juergen Steinmetz commented from the U.S: “This South African multi cultural city is the ideal place for all of Africa to come together and celebrate the beauty of the African continent as one destination. Thank you to our CEO and VP to open the doors for our young organization to get to know Sibusiso Mngoma and his team in KwaZula-Natal. We will certainly consider this generous offer.”

Cuthbert Ncube added: “Durban Tourism suggested to host us during the Month of September 2020 if we are ready, being the month of Tourism.”

Opening Indaba in Durban


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Founded in 2018, the African Tourism Board is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. For more information and how to join, visit africantourismboard.com.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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