Singapore Airlines signs partnership aimed at well-being
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Singapore Airlines and the COMO Shambhala wellness brand, part of the COMO Group based in Singapore, have signed a Memorandum of Understanding to start a wide-ranging collaboration aimed at improving the travel experience.
In the initial phase of the partnership, expected in the second part of the year, COMO Shambhala wellness cuisine will be introduced on some Singapore Airlines flights, expanding the food & beverage offer of the airline.
Thanks to the use of seasonal and sustainable ingredients, this proposal aims to stimulate the palate with refined flavors, combining the need for healthy eating from a tasty and inviting kitchen.
The new dishes, born from the collaboration between the two companies, will be introduced progressively in the SIA Book the Cook service. In all classes, a new ad-hoc wellness menu will also be available.
New collaborations could arise in the future also in relation to services or to the on-board entertainment system, with contents on the subject of well-being.