IMEX Association Day takes shape for 2010


Organizers of the IMEX Association Day 2010 in Frankfurt have announced a diverse and topical program intended to provide association executives with unrivaled educational insight in a day of intensive learning and networking. Association Day 2010 will take place on Monday, May 24 in Frankfurt and is organized by IMEX in partnership with ICCA.

Martin Sirk, ICCA CEO, will lead the line-up of the day’s speakers with an examination of the critical factors involved in deciding where to hold international congresses. The presentation will cover how to make the selection process more efficient, transparent, and aligned with strategic objectives. Chief knowledge and strategy officer of ASAE (American Society of Association Executives), Greta Kotler, CAE, will moderate a panel which includes Chip Deale, head of global society relations, CFA Institute, and Helga Severeyns, senior director of UITP (International Association of Public Transport). Together they will review the variety of global planning strategies available to associations and also discuss success practices for boosting membership numbers and revenues.

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The panel session will also look at how associations can increase their influence and develop and market their services in line with corporate mission and goals. In addition, Pol Van De Perre, association director of MCI Brussels, will offer tips and guidance on how to leverage conference content by using online tools and facilities. His session will explore ways in which data, idea,s and even full meeting sessions can be captured, shared, co-created, and archived for the maximum long-term benefit of association members.


Global business and communications company, MCI Germany, will also be running a concurrent German presentation and the German Convention Bureau (GCB), IMEX’s strategic partner, will run two German language seminars tailored to meet the specific needs of German association delegates on the following day, Tuesday, May 25. Carina Bauer, IMEX marketing and operations director, explained: “We welcome over 3,500 international suppliers from over 150 different countries to IMEX every year, creating a great opportunity for delegates to discover new destinations, products, and services and, of course, do business. Through Association Day we provide a forum for thought leadership specifically for association executives, where the latest industry news and ideas are communicated via a comprehensive program of presentations and seminars. Delegates also appreciate the opportunity to learn from and network with each other.”

The Association Day evening reception, now a recognized highlight of the international meetings industry calendar, will take place at the Westin Hotel in Frankfurt. It offers the chance for association members to network among a 700-plus guest list of exhibitors, industry suppliers, and hosted buyers. Carina Bauer continued: “We have worked hard to ensure that the delegate experience at Association Day is as productive and enjoyable as possible. Tools such as the IMEX online diary system and messaging service also make meeting up and setting business appointments easy to dovetail with educational sessions.”


Recent research into the association market by IMEX and ICCA shows the enduring strength of the sector. Said Martin Sirk, ICCA CEO: “Our latest quantitative results match up to the numerous anecdotal stories we are hearing from our members and from other international association executives. The economic downturn has had an impact, of course, but it has been far less serious than for other market sectors of the meetings industry. The fact that so many associations are experiencing rising delegate numbers and revenue during this period would be remarkable were it not for the case that international associations have been consistently demonstrating this resilience for many, many years.”

Entry to the Association Day and evening program is by registration only. Registration is free of charge and available from December 2009 – contact Carina Bauer [email protected] for more information. The 2010 program can be viewed online at .