Botswana tourism now accounts for one in seven of all dollars in the economy

Botswana tourism now accounts for one in seven of all dollars in the economy

Botswana’s Travel & Tourism economy grew 3.4% to exceed $2.5 billion in 2018, and now contributes nearly one in every seven dollars in the country’s economy, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.

The WTTC research which compares the Travel & Tourism sector across 185 countries, shows that in 2018 the Botswana Travel & Tourism sector:

  • Grew at 3.4%, just nudging above the Sub-Saharan African average of 3.3%
  • Contributed US$2.52 billion to the country’s economy. This represents 13.4% of all economic impact in Botswana – or nearly one in every seven dollars in the economy
  • Supported 84,000 jobs, or 8.9% of total employment
  • Was primarily driven by leisure travellers: 96% of the Travel & Tourism spending in the economy was generated by leisure visitors and just 4% from business travelers
  • Is strongly weighted towards international travel: 73% of spending came from international travelers and 27% from domestic travel

Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Botswana is a jewel in the crown of Sub-Saharan Africa’s Travel & Tourism sector. It is home to some of the most iconic tourism sites in Africa, such as the Okavango Delta, Chobe National Park and the Central Kalahari Game Reserve.

“I am delighted to see that Botswana recorded another year of growth ahead of the regional average, reflecting the excellent work of WTTC Member, Myra T. Sekgororoane, CEO of Botswana Tourism Organisation, WTTC’s first African Destination Partner.

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“The county has long grasped the potential of Travel & Tourism to drive economic growth, create jobs and promote social development.”

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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