The European Tour Operators Association (ETOA) believes that the 2012 London Olympics will cause considerable damage to the city’s tourism industry and that the event could cost the British capital to lose as much as US$2.4 billion. That is if the London Olympics followed the pattern of the last summer Olympics, which was held in Beijing, China.

In Monday’s (November 9, 2009) sports tourism conference at the ongoing 2009 edition of the yearly-held World Travel Market, Mark Howell from Visit Britain and Susan Iris from the Canada Tourism Commission weighed in on the European Tour Operators Association’s assessment of the benefits of Olympics to tourism.

Watch the below YouTube video to hear their response: