Centara Hotels and Resorts bringing value brand to Bali


Centara Hotels & Resorts has announced that it will be opening the first overseas property of its Centra value brand at Bali, Indonesia, in November of this year.

Centra Taum Resort Bali will be located at Seminyak, on the west coast of the island, within a five-minute walk from the beach.

The hotel, which is currently nearing completion and is being developed at a cost of US$20 million by PT Graha Multi Internasional, will be operated by Centara under a management contract.

“We are delighted to be opening our first overseas Centra hotel in Bali,” said Gerd Steeb, president of Centara Hotels & Resorts, “This represents strategic growth for the brand, and we feel Bali has enormous potential for Centra.”

Properties within the recently-announced Centra Hotels & Resorts brand are within the value category, offering spacious accommodation and Centara-style service without over-delivering on facilities that may be above the needs and expectations of guests.

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, said that Centra Taum Resort Bali is a perfect complement to Centara Grand Nusa Dua Resort & Villas, which is due to open in Bali in December of this year.

“This gives guests the option of our five-star Grand brand and our Centra value brand,” he said, “In marketing terms, it is a very strong strategy, and for our guests, it provides two very distinct and attractive choices within a wide price band and both in prime locations.”

Centra Taum Resort Bali will have a total of 90 rooms, of which 53 are deluxe studio rooms at 42-58 sqm in area, 27 are two-bedroom at 63 sqm, and 10 are three-bedroom at 75-105 sqm. Each room will have its own spacious private balcony, and a number of the two- and three-bedroom accommodations will have their own private pool.

The hotel will have one restaurant, one bar, a fitness center, body and foot massage rooms, and a swimming pool.

Centara Hotels & Resorts is Thailand’s largest operator of hotels, with 44 deluxe and first-class properties covering all the major tourist destinations in the kingdom. A further 17 resorts in the Maldives, Indian Himalayas, Philippines, Vietnam, Bali Indonesia, Srilanka, and Mauritius Indian Ocean, brings the present total to 61 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs.

Centara operates 21 branches of Spa Cenvaree, one of Thailand’s most luxurious and innovative spa brands, and the company’s Kids’ Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates two state-of-the-art convention centers in Bangkok, and one in Udon Thani in northeastern Thailand.

For more information and reservations, please contact tel. +662 101 1234 ext. 1 or email to reservations@chr.co.th or visit: http://www.centarahotelsresorts.com .

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