BERLIN and COLOGNE, Germany – Gaming industry revenues in Germany have overtaken both the music industry and cinema-going. Taking in EUR 1.86 billion in 2010 with growth rates of 6 percent, Germany is turning heads in a segment long dominated by countries like Japan, Korea and the USA. And with Germany’s economy buzzing along despite global economic turbulence, start-up hotspots like Berlin are drawing increasing attention. Germany Trade & Invest will be on hand at this year’s Gamescom from August 17-21 in Cologne to share the latest opportunities in Germany’s thriving gaming industry.
“Game developers and publishers find outstanding investment conditions in Germany. With a domestic market of 23 million gamers along with internationally-minded and affordable programmers and software developers, companies can serve the German, European, and broader international markets from one location,” said Henri Troillet, gaming industry expert at Germany Trade & Invest in Berlin.
Industry trends worldwide have seen a shift away from PCs and consoles and an increase in mobile, online and browser-based games. Distribution channels have also been upended in recent years, with online and in-app purchases increasing significantly. With such large changes underway, the industry has become fragmented and thereby attractive for start-ups. In Germany, the combination of a world-class IT infrastructure, strong education system and the country’s growing appeal for international developers has created a ripe situation for start-ups and companies to invest.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal Republic of Germany. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to German companies that seek to enter foreign markets.