Mongolian Tourism launches new interactive web platform at ITB Berlin

Mongolia.travel, an interactive planning tool for travelers, was introduced for the first time at ITB Berlin, the largest tourism fair in the world.

While Mongolia generates strong visions for most travellers with iconic names such as Genghis Khan or the Gobi Desert, most tourists have yet to grasp the hidden and great wonders found in the country’s vast and rustic space.

To make Mongolia better known while at the same time providing a precise tool for travelers wishing to plan a journey to what appears as one of the world’s tourism ‘last frontiers’, The Ministry of Environment and Tourism Mongolia introduced a new interactive web platform which will soon be available to the public under the URL www.Mongolia.travel.

The core purpose of the innovative platform is to produce visitor ‘journeys’ by anticipating and leveraging on the wishes of the platform’s visitors. Information on thematic travel, a customised portal for first-time travellers, itineraries, and regional journeys are among some of the roadmaps offered within the Mongolia platform.

Each story and experience highlighted on the platform will link to sub-content branches, providing potential travellers with a fully interactive experience. Interactive portals are available through a dynamic landing page which will direct web visitors through a ‘journey’ based on their status, needs, and interests.

“The platform is developed to help enthuse tourists from around the world to discover and explore Mongolia’s culture, history, attractions and experiences through inspiring storytelling. Not only does it showcase Mongolia at the heart of Northeast Asia, but by profiling a multitude of experiences, Mongolia.travel also shows how we can collaborate with our local businesses and communities to provide the best and most inclusive information possible to travellers,” explained Mongolia Minister of Environment and Tourism H.E. Namsrai Tserenbat.

The Mongolia platform’s visitors will then be able to click on various texts and pictures, shaping a unique itinerary through featured experiences, aggregated social media content, stories, and main centres of interest. Particular emphasis has been put on the ‘First-Time Traveller’ roadmap, which is found on the platform’s landing page. Within, images containing little-known facts about the country will appear one after another.

Dedicated theme pages will include information on festivals, family activities, bird watching, nature, adventure, history and culture, gastronomy, community-based tourism, and Buddhist tourism.

Another section will guide visitors through the county’s regions. In addition, the platform will also provide essential information for interested travellers, such as visa information, travel information, inner-country transportation, climate, currency, language, and more.

The Mongolia platform will also empower local businesses to play an active role on the website through social commerce technology ENWOKE.

ENWOKE, powered by Chameleon Strategies, allows local businesses to use Mongolia.travel to present their product, create offers and custom content as well as to integrate its own social media feed within the platform.