Hawaii hotel performance overall declined
In January 2019, Hawaii hotels statewide reported a small increase in average daily rate (ADR) but a decrease in occupancy resulted in lower revenue per available room (RevPAR) compared to January 2018.
According to the Hawaii Hotel Performance Report published by the Hawaii Tourism Authority (HTA), statewide RevPAR declined to $238 (-2.2%), ADR rose to $299 (+1.3%), and occupancy declined to 79.5 percent (-2.8 percentage points) (Figure 1) in January.
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
In January, Hawaii hotel room revenues fell by 3.6 percent to $391.4 million, with nearly 25,000 fewer available room nights in the month compared to a year ago (Figure 2).
All classes of Hawaii hotel properties statewide reported declines in occupancy in January. Luxury properties reported slightly lower ADR of $607 (-0.9%), with all other price classes reporting modest ADR growth for the month.
Among Hawaii’s four island counties, only hotel properties on Oahu reported growth in RevPAR in January. Oahu hotels earned an increase in RevPAR to $200 (+0.7%), with growth in ADR to $243 (+1.4%) and lower occupancy of 82.6 percent (-0.5 percentage points).
Maui County hotels led the state overall in RevPAR despite a decrease to $327 (-5.5%) in January. In addition, both ADR at $434 (-0.4%) and occupancy of 75.3 percent (-4.1 percentage points) declined year-over-year.
Kauai hotels’ RevPAR declined to $241 (-3.9%) in January, with the increase in ADR to $322 (+6.2%) offset by lower occupancy of 74.9 percent (-7.9 percentage points).
Hotels on the island of Hawaii reported a decline in RevPAR to $229 (-3.7%) in January, as a decrease in occupancy to 76.8 percent (-7.0 percentage points) offset the increase in ADR to $298 (+5.1%).
Among Hawaii’s resort regions, Waikiki and the Kohala Coast reported RevPAR in January similar to a year ago, while the Wailea and Lahaina/Kaanapali/Kapalua regions reported losses for the month.