Today YOTEL announced the acquisition of the Liaison Washington Capitol Hill hotel by partners Metrovest Equities and BLDG Management. The innovative hotel group will operate the existing premises, which over the next year, will benefit from a full transformation and rebranding incorporating all of YOTEL’s signature technology and adaptable design features, including smart cabins (rooms) and stunning multifunctional public spaces.
The hotel currently boasts a position as the closest hotel to the U.S. Capitol Building, putting guests within walking distance to Washington DC’s most important attractions including: National Mall, Georgetown University Law Center, Walter E. Convention Center, prominent businesses and 100 embassies; and only three blocks away from Union Station.
“Our rapid global expansion is very exciting and further asserts our prominence in the U.S. and on the world stage. We have a proven track record operating globally with hotels in many of the key feeder markets to Washington – Boston, New York, San Francisco and Europe. Expanding our portfolio of hotels in the U.S. also allows for better economies of scale by running operations more efficiently and maximising cross-selling opportunities between all our properties. Furthermore, the hotel offering in Washington is fairly traditional and YOTEL will introduce an entirely fresh ‘way to stay’ with our cleverly designed cabins and self-contained PADs ideal for extended stays,” commented Hubert Viriot, CEO of YOTEL
“The acquisition of the Liaison Washington Capitol Hill by partners Metrovest and BLDG, furthermore introduces a new development strategy for YOTEL to take over existing hotels and use our adaptable and innovative design, to tailor the experience to the modern traveller,” Viriot adds.
“As a forward thinking and fresh brand, we are confident that YOTEL is the ideal partner for the repositioning of the Liaison Washington Capitol Hill and are committed to a long-term investment in the nation’s capital. We feel YOTEL’s track record of success in local integration and experience of operating globally will position the hotel to be a leader of hotel innovation and guest experience,” said Brandon Tarpey, Managing Director at Metrovest Equities.
Washington, D.C. is the eighth most popular destination in the U.S. In 2017, a total of 22.8 million people visited D.C. and visits are forecast to reach 26.1 million by 2021, according to Destination DC. Therefore, there is a strong tourist demand, as well as a need from the large volumes of government entities, contractors and vendors that visit the city for long and short periods of time.