Organizational changes and retailing investment focus support ATPCO’s road to transformation
One year following its acquisition of Routehappy, the first for the 54-year-old company, ATPCO announced that it has fully integrated Routehappy into the organization, bolstering its leadership team, and creating a new Retailing Solutions product line to infuse retailing into the company’s culture.
By fully integrating and aligning ATPCO’s flagship pricing data with Routehappy’s comprehensive rich content, ATPCO is vastly expanding its value to the industry. This combination enables ATPCO to better provide modern retailing solutions including dynamic pricing, branded fares, rich content, the International Air Transport Association’s (IATAs) New Distribution Capability (NDC) and other distribution capabilities along with the newly unveiled Next Generation Storefront solution.
“ATPCO continues to evolve with marketplace needs, with a current emphasis on transforming from a company known for airline fare filing to one that provides innovative solutions that help the entire industry modernize,” said Rolf Purzer, CEO of ATPCO. According to Purzer, the company’s top priority right now is leading airlines, systems, and channels into the next generation of retailing. “Using our unique and trusted position as the guardian of data that powers flight shopping globally, we will help the industry unlock more value by providing solutions that help airlines modernize offer management and product display in all channels.”
Leadership additions designed to help drive transformation
With the expanded focus on retailing, ATPCO is announcing some key leadership changes to its executive team. Three former Routehappy heads are now positioned to foster an even more innovative spirit at the company, matched with the deep knowledge and support of ATPCO’s seasoned team.
• Robert Albert, Routehappy founder and CEO, has assumed a new role as Executive Vice President, Retailing
• Jonathan Savitch, Routehappy sales head, has been named Chief Commercial Officer
• Jaivin Anzalota, Routehappy product head, has been named Chief Product Officer
Albert, Savitch, and Anzalota join industry veterans with new positions:
• Tom Gregorson has been named Chief Strategy Officer
• John Murphy has been named Chief Information Officer
• Priscilla O’Donnell has been named Chief Human Relations Officer
The newly constituted leadership team reports directly to Purzer, who was recently named one of the industry’s most influential people in Business Travel, and will work hand-in-hand to continue ATPCO’s journey of transformation. More than 155 people have joined the company since October 2016, fueling new collaborative energy working together on the company’s products that power flight shopping globally. ATPCO is continuing to modernize with a key focus on aggressively hiring industry professionals and new entrants alike to help create the future of flight shopping together. All former Routehappy staff have accepted roles within ATPCO, focusing on retailing.
Retailing Solutions is unveiled
The new Retailing Solutions product line brings together ATPCO’s Optional Services and Branded Fares with Routehappy’s Amenities Hub, UTA Hub, and UPA Hub. ATPCO Retailing Solutions helps airlines create, manage, and distribute differentiated products through all channels, enabling them to integrate and display differentiated airline products to consumers worldwide. The new alignment creates more efficient and accurate content, improving content availability and time to market. ATPCO’s innovative Next Generation Storefront solution, which provides channels a better way to display flights, will be incorporated into Retailing Solutions after incubation.
Retailing Solutions has had important recent customer wins, including American Airlines, Delta Air Lines, Emirates, and Japanese GDS Infini. The new Retailing Solutions team is working on launching codeshare UPAs (Universal Product Attributes) for more partner airlines and expanding UTA (Universal Ticket Attribute) content coverage. All ATPCO Retailing Solutions rich content subscriptions will continue to be sold under the Routehappy brand name.
“The move to integrate Routehappy and its critical rich content into ATPCO and more widely to the industry at large is a welcomed and positive one. Under Rolf’s leadership ATPCO is steering the ship towards a place where airlines will become world class retailers,” said Jerry Foran, Chairman of the Board of ATPCO and Head of Product Delivery, Revenue Management at British Airways. “Now more than ever, the industry is looking for pricing and retailing partners that benefit the entire supply chain, all the way down to the consumer.”
“IATA has been encouraged to see ATPCO drive initiatives like Next Generation Storefront (NGS) that are moving the industry forward, where retailing is a priority and can work for all – airlines, channels and consumers alike,” said Aleks Popovich, Senior Vice President, Financial and Distribution Services at IATA. “We look forward to working closely with ATPCO on opportunities like NGS and continuing to work together on initiatives like dynamic offers, so we can collectively deliver more sophistication to offers that adapt and change.”