First Four Points by Sheraton Hotel Monrovia means good news for Liberia tourism

First Four Points by Sheraton Hotel Monrovia means good news for Liberia tourism

A franchise agreement with Marriott International was signed today for the first Four Points by Sheraton hotel in Liberia. Located in the capital city, Monrovia. The hotel is due to become the first internationally branded hotel in the country upon opening in 2020 and will be managed by Aleph Hospitality under the Four Points by Sheraton brand.

The landmark property is situated in the city’s central business district, adjacent to the United Nations mission and in close proximity to a number of government organisations and commercial offices.

It will offer 111 guest rooms.

The opening of the hotel will play a vital role in helping to realize the country’s tourism strategy, which aims to deliver 15 million international visitors by 2023.

“With President Weah announcing plans just last month to greatly simplify the visa entry system and look to develop a national tourism board to drive inbound visitor numbers, Liberia looks set to significantly grow its share of voice in the African tourism industry,” commented Bani Haddad, Managing Director, Aleph Hospitality.  “The increasing number of international guests will bring with them a strong demand for international quality accommodation and we greatly look forward to managing the operations of the hotel to world-class standards and making the Four Points by Sheraton Monrovia the destination of choice in the city.”

Expected to create over 100 new jobs when open, the hotel, which is owned by Sea Suites Hotel LLC, will be operated by Aleph Hospitality under a third-party management model. This model, ubiquitous in the U.S. and European hotel industries but in its infancy in Africa, is proven to deliver superior value for the owner through a combination of the benefits afforded by an international brand married with a highly-focused and personalised management approach aligned to the interests of the owner.


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Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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