Srinagar – Maintaining that Geo-climatic conditions of Jammu and Kashmir are best suited for conventional tourism, the Minister for Tourism and Culture Mr. Nawang Rigzin Jora called for focused attention towards the sector. He said state has three distinct regions offering varied climatic conditions where the convention tourism can be promoted as round the year activity.
This was stated by the Minister while addressing to the ‘Interactive Session’ with the board members of Indian Convention Promotion Bureau and Tour and Travel Organizations of Kashmir for holding national and international meetings, conferences and events in valley. The one-day interactive session was organized by the SKICC management.
Jora called upon tour and travel to pool their resources for roping in their counter parts across the world to hold mega conferences and events. He said government would provide every possible assistance to them in this regard.
Minister of State for tourism, Culture and Home Mr. Nasir Aslam Wani also participated in the conference.
Commissioner Secretary Tourism and Culture Mr. Atul Duloo, Director Tourism Kashmir Mr. Farooq Ahmad Shah, Director SKICC, Mr. G. N. Qasba, were among other senior officers attended the conference.
The conference besides the members of ICPB was also attended by Vice President ICPB Mr. Rajiv Kohli and a large number of tour and travel operators of Kashmir.
Jora said that such conferences between ICPB and State Tour and Travel Operators would provide a platform for promoting convention tourism in the state.
The Minister said that it was the dream of late Sher-i-Kashmir Sheikh Mohammad Abdullah to promote convention tourism in Kashmir, for the purpose the late leader has built such a wonderful convention complex on the banks of Dal Lake.
He asserted that the dream of this great leader would be fulfilled by holding national and international conferences in valley and added in near future Kashmir would become hub of convention tourism activities. He said this year several major events held at SKICC and added in coming days 2000 delegates of national reputed companies are going to hold a conference here.
Referring to the peaceful situation of valley, the Minister said peace is pre-requisite for tourism promotion. “It is collective responsibility all of us to work for permanent peace and normalcy of our state, which not only boom tourism activities in the state but improve economic growth of common people”, he maintained. He said due to peaceful situation this year the tourism inflow in Kashmir raised high. “Kashmir is as safe as other areas of the world for tourists. Incidents happens everywhere in the world that does not mean the situation there is not peaceful”, he said and called upon ICPB to become the ambassadors of the state for spreading the message of peaceful atmosphere conducive for holding national and international conferences and events in the valley.
Nasir Aslam Wani in his address said that it is great pleasure for holding such meetings for promotion of conventional tourism in the state. He said government endeavours to explore fully varied tourism potential of the state, adding that several innovative measures have been taken to upgrade tourism infrastructure in the state. He said 22 new tourist destinations with world class infrastructure facilities are coming up in the state. He said focused attention now is being paid for promotion of conventional tourism in the state, adding that more conventional centres would be set up so that in near future state would become also an ideal place for holding national and international conferences.
Vice Chairman ICPB, Mr. Raju Kohli threw detailed light on the activities of the organization. He said Kashmir is feasible for holding mega international conferences and other events. He assured that full support of the organization for promotion of conventional tourism in J&K and said that his organization would provide all necessary trainings to tour and travel operators of Kashmir.
The representatives of tour travel operators of Kashmir assured their full support to the government and ICPB for promoting conventional tourism in the state.