Preferred Hotels & Resorts unveils new brand website

Preferred Hotels & Resorts announced the launch of its new brand website, PreferredHotels.com.

The new website has been designed to draw more qualified traffic and make a quick impactful connection between travelers and the brand’s global portfolio of 700 independent hotels worldwide.

As part of the redesign, Preferred Hotels & Resorts ensured that I Prefer Hotel Rewards – the world’s largest points-based program for independent hotels globally – remained a focal point of the user experience. To capture greater loyalty from leisure and corporate travelers alike, icons highlighting the benefits of I Prefer membership appear on every page alongside access to exclusive member rates.

Visitors to the site will also see that each member hotel is highlighted through large-scale, vibrant photography that is complemented by lively, expanded property guides. Further, all hotels now have the opportunity to target visitors to the site through a variety of new merchandising opportunities on the enhanced homepage.

The goal of the revamped site is to better capture consumers’ attention through informative destination tips; new filters that invite searches by destination, travel theme, type of property, and level of luxury; and an enhanced technical structure that translates seamlessly onto mobile devices, tablets, and desktop computers.

A real-time feed of consumer reviews through TripAdvisor will appear on every hotel page, creating an unabashed transparency to help potential guests make an informed, confident purchase decision.