Wine tourism has attracted the attention of both practitioners and academics since the 1990s due to its potential for sustainable economic and social development of destinations. This increasing attention to wine tourism is also manifested through an increasing number of wine tourism events around the world, wine tourism organizations and associations, and wine tourism related journals, books and awards.
In fact, similar to the UNWTO’s World Tourism Day and the USTA’s Tourism Week in the United States, there is now a United States Wine Tourism Day preceding the European Day of Wine Tourism. One of the first wine tourism conferences was held in Australia in 1998, with the number of wine tourism meetings increasing dramatically in recent years. The wine tourism events listed below allude to the extent of recent global attention to this segment of tourism internationally.
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