Dusit International to operate Myanmar’s first ASAI-branded hotel in Yangon
Thailand’s hotel and property development company, Dusit International, has signed a hotel management agreement with Rich Mandalay Group of Co.,Ltd. to operate ASAI Yankin, one of the first properties to be signed under ASAI Hotels, Dusit’s new affordable lifestyle brand.
Located in Yankin Township in the northern central part of Yangon, approximately 25 minutes by car from Yangon International Airport, ASAI Yankin is designed to give millennial-minded travelers the opportunity to experience the city like a local, putting them in the heart of a vibrant neighborhood renowned for its multi-ethnic character and thriving shopping scene.
“Inspired by community, and driven by sustainability, ASAI is designed to link millennial-minded travellers with authentic local experiences while having a positive impact, environmentally and socially,” said Mr Siradej Donavanik, Managing Director of Asai Holdings Co., Ltd., Dusit International. “ASAI Yankin will be a fine showcase of these values, and we are delighted to partner with Rich Mandalay Group of Co. Ltd to introduce the brand in this fascinating destination.”
Mr Thura Oo, Director, Rich Mandalay Group of Co. Ltd., said, “Combining international quality with a local flavour, from the food and drink, to the design and service, ASAI Yankin will give travellers a taste of the real Myanmar, and we’re delighted to work with a company as renowned and respected as Dusit, and also be the first property in the country to carry this exciting brand which reflects our own company’s values.”
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Alongside ASAI Yankin, four more ASAI properties are already confirmed in the pipeline. This includes three ASAI Hotels in Cebu, Philippines (in Lapu-Lapu, Oslob, and the city centre); and a flagship ASAI hotel in Bangkok, Thailand, in the city’s stylish Sathorn district.
ASAI Hotels’ management team hopes to secure 10 more properties in the pipeline by the end of the year across Southeast Asia and Japan. This includes owned and joint venture properties as well as properties under Hotel Management Agreements.