Japanese ‘Sushi King’ Kiyoshi Kimura, who runs the popular Sushi Zanmai chain, left Tokyo new fish market’s annual New Year’s seafood auction with most expensive fish in the world.

Spending millions in the fish market is a sort of tradition for this fish tycoon, but this time he has outdone himself, setting a new record and splashing a whopping $3.1 million on a giant Bluefin tuna on Saturday.

To land the enormous catch, the self-styled ‘Tuna King’ had to pay the hefty sum of 333.6 million yen ($3.1 million) for the 613-lb Bluefin tuna, which was caught off Japan’s northern prefecture of Aomari.

The fish’s price tag is the equivalent of nearly 165 pounds of pure 24K gold or an in Manhattan, but Kiyoshi Kimura believes it’s worth every cent as he’s eager to serve his clients.

“The tuna looks so tasty and very fresh, but I think I did too much,” Kimura told reporters outside the market later.

“The price was higher than originally thought, but I hope our customers will eat this excellent tuna.”

The previous all-time record was also set by Kimura six years ago, when he paid 155.4 million yen (about $1.8 million) for a 489lb Bluefin tuna. This year, the tycoon took back his crown as the highest bidder at the annual fish market, which he held for seven years in a row, before Yukitaka Yamaguchi, head of wholesaler Yamayuki Group, borrowed it last year.

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