During the meeting, Shaikh Khaled stressed the importance of enhancing cooperation and upgrading bilateral relations across all industries, especially in the tourism sector, as a key pillar of the development of the national economy as a whole.
Discussions between Bahrain Tourism and Exhibitions Authority (BTEA) chief executive officer Shaikh Khaled bin Humood Al Khalifa and Egypt’s ambassador Suha Al Far met Sunday.
included achieving common objectives through the adoption of tourism initiatives that benefit both Bahrain and Egypt.
Al Far affirmed her commitment and readiness to further enhance relations between both countries and explore other bilateral initiatives.
Bahrain’s tourism sector is promoting its new branding slogan of ‘Ours. Yours’. The aim of the strategy is to increase the number of visitors coming into the kingdom, focusing on four pillars of ‘awareness, attraction, access and accommodation’.