Conde Nast Traveler will partner with Jetsetter, a new invitation-only travel site from the founders of Gilt Groupe, to curate a series of monthly sales themed around the magazine’s signature issues, it was announced today by Chris Mitchell, vice president and publisher, Conde Nast Traveler and Drew Patterson, CEO of Jetsetter. Each sale from this partnership will be offered to Jetsetter’s members-only audience and Conde Nast Traveler subscribers and will exclusively feature Conde Nast Traveler advertisers.
Much like it’s parent site Gilt Groupe, Jetsetter offers its membership of more than a million affluent spenders, a selected suite of must-have luxury travel experiences at special prices. The monthly Conde Nast Traveler sales will allow members and readers to shop the most competitive offers from luxury and boutique travel companies themed by the magazine’s signature issues. The first sale, launching on October 21, will be themed around the magazine’s Readers’ Choice All-Stars, and will feature offerings from The Yachts of Seabourn and The Pierre Hotel, among others.
“Our partnership with Jetsetter enables our readers to experience the Conde Nast Traveler brand in an engaging and original way through exclusive access to some of the best luxury travel deals available,” Mitchell said. “It also allows us to provide tactical support and immediate ROI to our luxury advertising partners by connecting them with our desirable demographic, as well as Jetsetter’s affluent membership through a transactional channel.”
“Jetsetter and Conde Nast Traveler share a belief that true-to-life narratives about memorable destinations and unique experiences can inspire the discerning traveler,” Patterson said. “Pairing Conde Nast’s distinctive writing with Jetsetter’s passionate audience just makes sense.”
The partnership will be promoted in print ads in Conde Nast Magazines; in outdoor outlets such as digital screens, taxis tops, and bus sides in New York City; and online at Jetsetter and CNtraveler.com, as well as through email blasts to subscribers and members.