Away brand launches in Bali

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Flight Centre Travel Group’s in-house hotel management company BHMA has launched its Away brand in Bali, executing a lease agreement on resort, The Camakila Legian.

The  4-star hotel will be rebranded Away Bali Legian Camakila under a long-term leasing agreement between Camakila and BHMA, marking BHMA’s 22nd operating hotel.

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Managing Director of BHMA, Kent Davidson, said the first operating lease on an existing hotel was a significant milestone for the company.

“We stated at the start of our journey last year that we were targeting key beachfront locations in Phuket and Bali and we now operate in both of these destinations. While it is early days for us, I am delighted with our progress,’’ Mr. Davidson said.

“This agreement allows us to increase the profile of our Away brand outside Thailand for the first time and, most importantly, demonstrate the effectiveness of the leasing model.

“While the majority of our properties operate under hotel management agreements, we will execute leases in locations where we have consumer demand at levels that mitigate lease risk, provide us a strategic beach head and deliver accretive shareholder value,’’ he said.

“We will continue to foster local partnerships and court strategic leasing opportunities. We have particular interest in key cities throughout Asia Pacific, Fiji, The Maldives and the ski fields of Japan.”

Mr. Davidson said BHMA would continue to add hotel management agreements where the company can provide an effective management and distribution solutions for owners and an aspirational experience for its guests.

Away Bali Legian Camakila is located in a tourist area between Kuta and Seminyak.

BHMA CEO Peter Lucas said Away Bali Legian Camakila was an excellent addition to the company’s global hotel network.

“We are excited to deploy of our Away brand into Bali, we know that it will resonate with those guests wanting to get away from it all without forgoing life’s luxuries, and there is no better place to do that, than Away Bali Legian Camakila,’’ Mr. Lucas said.