Silverjet continues expansion with new routes planned for Middle East and Far East


Silverjet, the first all-business class carrier to fly to the region, says that the Middle East and Far East offer strategic growth opportunities, and the airline plans to continue its expansion following a recent major investment.

The Luton-based carrier will be marking its presence from 6-9 May at Arabian Travel Market, the region’s leading, annual travel and tourism exhibition for industry professionals, as the title sponsor of the ATM Seminar Series.

CEO Lawrence Hunt will be headlining the seminar series with a highly anticipated presentation entitled, ‘All-Business Class Airlines – The New Success Story’, where he will explain the concept behind the emerging business model and discuss how Silverjet plans to become the global market leader in all-business class long-haul air travel.

The award-winning carrier has been creating a buzz within the travel trade industry following a recent announcement that it has secured major additional funding from a strategic long-term investor, UAE-based international luxury development fund Viceroy.

Viceroy has committed to directly invest US$25 million into the airline, with the intention to invest a further US$75 million to fund the ongoing development of Silverjet and the international rollout of the brand and concept into new markets within the Middle East, the Far East and Africa, using the Middle East as a regional hub.

“Arabian Travel Market 2008 is the perfect platform for Silverjet to reach out to all of our key stakeholders in the industry and following the positive news of our new investor, we will be taking major steps forward as a company,” said Hunt.

Silverjet’s Arabian Travel Market 2008 exhibition stand will be located in the Zabeel Hall of the Dubai International Convention and Exhibition Centre (# 297), adjacent to the carrier’s ground agent Dnata. Several senior executives from the company will be at the booth to host travel and hospitality representatives from across the region.

In addition to its support of the seminar series at Arabian Travel Market, Silverjet is providing two return tickets from Dubai to London Luton for a special prize draw, which will be available to all UAE trade professionals that pre-register for the exhibition before Sunday 4th May.

Silverjet has also won numerous awards during its first year of operation, including The Sunday Times Travel’s prestigious Best Airline award and Conde Nast Traveller’s Best Business Class Only Airline and the Design and Innovation awards.

Silverjet flights depart from the VIP terminal at Dubai International Airport daily at 1030 and arrive in London Luton Airport at 1545. Return flights depart Silverjet’s exclusive private terminal at London Luton at 2155 and arrive in Dubai at 0830.