Six Million Thai Muslims support TAT for promoting Thailand Halal Assembly


The Tourism Authority of Thailand (TAT) is to again organize a special seminar and one-day tour to promote Thailand as Muslim Friendly Destination on 15-16 December during the annual Thailand Halal Assembly 2018 to be held at the Bangkok International Trade and Exhibition Centre (BITEC).

Thailand has a population of roughly six million Muslims, mainly located in the southern provinces. Granted observer status in the Organisation of Islamic Cooperation countries, Thailand sees the potential of harnessing the economic and social potential of its largest ethnic minority for improving its relations with the Islamic world and addressing the underlying causes of a long-running separatist insurgency.

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The activities are designed to help foreign participants at the Halal Assembly better understand the enormous opportunities of Thailand’s growing range of Muslim Friendly tourism products and services, and also help Thai sellers understand the trends and developments in emerging source markets; such as, Indonesia, Malaysia, Pakistan, Bangladesh, Uzbekistan and other countries in South Asia, Central Asia, Africa and the Middle East.

TAT sees enormous potential from the growing demographic segments; such as, the Muslim Millennials who have the time, desire and money to travel and see the world, but also want to maintain their religious and cultural responsibilities.

Moreover, TAT sees this as a good opportunity to attract Muslim travelers to Muslim-majority Thai provinces in the South like Yala, Pattani, Songkhla, Narathiwat and Satun, all of which are included on the list of 55 secondary provinces now being actively promoted.

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.