American Airlines kicks off promotions for soccer fans

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FORT WORTH, Texas – With the Major League Soccer season in the U.S. well underway and the European soccer season just around the corner, American Airlines is giving “futbol” fans opportunities to win big when they visit www.AA.com/Soccer. American’s promotional microsite is highlighting the airline’s ongoing efforts to engage its loyal AAdvantage members who have a love for soccer.

The promotions on the site are only available to AAdvantage® members, and currently include an opportunity to win a trip for two to London for a VIP soccer experience.

American Airlines is the official airline of Major League Soccer as well as individual clubs, including FC Dallas, D.C. United and Chicago Fire. In addition to its MLS partnerships, American Airlines is also the official airline of U.S. Soccer, the 2011 World Football Challenge and the English Premier League Team Fulham FC.

“The microsite is a great opportunity for American Airlines to leverage our soccer partnerships and for our customers to win trips to some exciting events,” said Manuel de Oyarzabal, American’s Director – Advertising and Promotions. “We recognize the significance of soccer as a sport with fans in all corners of the globe, and we’re thrilled to offer these promotions through this unique channel.”

Soccer fans can find further details, including terms and conditions, and register for the promotions at www.AA.com/Soccer, which is available in both English and Spanish. Customers should check the site regularly, as more promotions will be added throughout the season.