Hotel Opening in Capetown: AC Hotel Cape Town Waterfront

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AC Hotels by Marriott  Marriott International’s European-inspired lifestyle brand, today announced the opening of AC Hotel Cape Town Waterfront marking the debut of the brand in Middle East and Africa. Owned and developed by the Amdec Group, the hotel demonstrates the sophisticated and timeless European design that is true to the AC Hotel brand, interpreted for its Cape Town location.

Just minutes away from the buzzing Victoria & Alfred Waterfront, the hotel is just a 25-minute drive from Cape Town International Airport within the city’s thriving central business district.

“We are delighted to open our very first AC Hotel by Marriott in Middle East and Africa in Cape Town, further strengthening our long-standing partnership with the Amdec Group” said Alex Kyriakidis President and Managing Director Middle East and Africa Marriott International. “The opening of this hotel reinforces our commitment to driving growth for our lifestyle brands in South Africa in response to a continued demand from discerning travelers seeking hotels with style and functional design, while also providing unique and authentic experiences.”

Commenting on the announcement, James Wilson, Amdec Group CEO says: “We are proud to pave the way for Marriott International’s growth plans in South Africa and help to open up new markets for the world’s leading hotel company and its many loyal guests from around the globe.”

The hotel’s green status also sets it apart from other establishments in the Mother City. Some of its green initiatives include: a desalination plant; population sensor lighting to save power; heat pumps to supply hot water, eliminating the use of heat elements, as well as biodegradable straws and packaging. “In the age in which we live, we simply cannot ignore that our precious natural resources are being depleted faster and faster, before we’re even able to identify replacements or alternative methods. At AC Hotel Cape Town Waterfront, we are committed to introducing green initiatives to help save our planet and conserve it for future generations,” added Liffmann.

AC Hotel Cape Town Waterfront is a significant addition to Marriott International’s fast-growing portfolio in South Africa. Protea Hotels by Marriott, Marriott Hotels, Autograph Collection, Westin and Sheraton are some of the other brands that are currently present in the country today

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.