Aiming to alleviate some European countries’ cautions against travel to Yemen, the Yemen Tourism Ministry is currently preparing to launch a tourist promotion campaign in the coming weekgs to include meetings with several tourist companies and representatives of European media specialized in tourist promotion.

The ministry has launched a dedicated mission to woo foreign tourists to the country located at the southern corner of the Arab peninsula. Yemen’s Tourism Promotion Board (YTPB) will be in London in the coming weeks on the first leg of its European Roadshow, which will also eventually travel to Italy, Germany, and France.

Yemen’s National Dance Academy will first be stopping at London’s Paddington Station for displays of traditional dancing throughout the day of Sunday, October 18. The YTPB will be hosting an engaging “Evening of Discovery” at the London Millennium Mayfair Hotel on Monday, October 19. The National Dance Academy will be making a second appearance alongside an impressive exhibit by leading Yemeni photographers.

Apart from the entertainment, the event will also feature a Q&A session where would-be visitors and interested persons can learn about the various details of visiting Yemen. Also featured will be an exhibition by acclaimed photographers from the country, and prizes for various contests held throughout the evening.

The events will also feature offers and deals from a number of British tours operators offering packages to Yemen. Last year, around 9,000 British travelers visited Yemen. The Arab country welcomed a total of over 400,000 visitors.

UK spokesman for Yemen Tourism Promotion Board, Christopher Imbsen, has said UK visitors to Yemen would be fascinated by the range of extraordinary experiences the country has to offer.

He added that although Yemen is usually a choice for experienced travelers, with many areas still being out of bounds for tourists, regular travllers will find a lot to discover in this land of mystery and adventure.

The event is open to journalists, travel and tourism professionals, and others with an interest in this “Land of Mystery and Adventure.” YTPB’s UK team will be on hand to discuss study tour and press trip options for tour operators, travel agents, and journalists.

“For the few who choose to travel to Yemen, the rewards are immense. Our experiences of the country have shown it to be both incredibly friendly and endlessly fascinating. From the mud brick tower houses of Sana’a to the mountains of Haraz, Yemen is a country that travelers will be drawn back to time and time again. And whether you are staying in a converted palace in the deserts of Wadi Hadramawt or camping on a pristine beach on Socotra Island, Wild Frontiers will endeavor to show you why we believe this troubled country still deserves the name it was given by the Romans – Arabia Felix, “lucky Arabia,” Marc Leaderman of Wild Frontiers said.

Three weeks later, Yemen’s biggest ever delegation will be at London’s World Travel Market on November 9 for four days of events and meetings with leading tour operators, journalists, and investors.

The YTPB is trying to do its best to change the wrong image of Yemen in western media due to some security events and warnings against unnecessary travel from Europe to the country.

Through such effective tourist participations, Yemen seeks to brief foreigners, particularly Europeans, on developments in the country, including the security side and what actions had been taken to maintain security and stability which ensure the safety of everyone in the country.