WTTC CEO Gloria Guevara’s champion in South Africa: President Ramaphosa

President Ramaphosa of South Africa is a “Travel & Tourism job creation champion”, according to Gloria Guevara, President & CEO of the World Travel & Tourism Council (WTTC).

WTTC CEO Gloria Guevara’s champion in South Africa: President Ramaphosa

President Ramaphosa of South Africa is a “Travel & Tourism job creation champion”, according to Gloria Guevara, President & CEO of the World Travel & Tourism Council (WTTC).

Speaking today at the inaugural WTTC Africa Leaders Forum in Stellenbosch, South Africa, which was hosted by Tourism South Africa, Guevara said: “In his State of the Nation address in February this year, President Ramaphosa not only mentioned the “incredible opportunities” of Travel & Tourism, he also set a powerful target to double the number of people directly employed in our sector from 700,000 to 1.4 million.

“Travel & Tourism is, without doubt, South Africa’s greatest engine for the creation of jobs and the alleviation of poverty. It contributes to social equality, encourages the integration of women in the workplace, and enables economic self-reliance. It provides employment in parts of the country where other jobs may not exist and generate a sense of self-worth. We praise the Government for recognizing those “incredible opportunities” of our sector and the steps it has already taken to realize the potential.

“We see those opportunities falling in three broad areas: We congratulate the Government of President Ramaphosa for its efforts to reform the visa process so that more tourists from more countries can visit the country and recommend that this is rolled-out as widely as possible. Secondly, we support the long-held ambition to fully liberalize the continent’s air services. Finally, we see the benefits of South Africa’s continued adoption of biometrics as a way to make travel safer and more efficient.

“These and other initiatives will help to achieve President Ramaphosa’s ambitions and we look forward to continuing our strong partnership with his Minister of Tourism, His Excellency Derek Hanekom,” concluded Guevara.

President Matamela Cyril Ramaphosa is the fifth President of South Africa. He became President following the resignation of Jacob Zuma. Previously an anti-apartheid activist, trade union leader, and businessman, Ramaphosa served as the Deputy President of South Africa from 2014 to 2018

According to annually published WTTC data, Travel & Tourism currently contributes a total of 8.9% of South Africa’s GDP and creates 726,000 jobs directly, rising to 1.5 million when all the impacts of the sector are taken into account.


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Given the potential of Travel & Tourism in Africa, WTTC gathered the CEOs and regional leaders of the top Travel & Tourism companies from across Africa, along with Tourism Ministers and regional experts at its inaugural Africa Leaders Forum in Stellenbosch to discuss the key issues facing the region’s Travel & Tourism sector. WTTC would like to thank the South Africa Ministry of Tourism for its hospitality in helping to bring the sector together to facilitate the dialogue.

In addition to WTTC the African Tourism Board had its soft launch in London earlier this month demonstrating the increasing importance of the African Travel and Tourism industry.

Author: Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1979), beginning as a travel agent up through today as a publisher of eTurboNews (eTN), one of the world’s most influential and most-read travel and tourism publications. He is also Chairman of ICTP. His experiences include working and collaborating with various national tourism offices and non-governmental organizations, as well as private and non-profit organizations, and in planning, implementing, and quality control of a range of travel and tourism-related activities and programs, including tourism policies and legislation. His major strengths include a vast knowledge of travel and tourism from the point of view of a successful private enterprise owner, superb networking skills, strong leadership, excellent communication skills, strong team player, attention to detail, dutiful respect for compliance in all regulated environments, and advisory skills in both political and non-political arenas with respect to tourism programs, policies, and legislation. He has a thorough knowledge of current industry practices and trends and is a computer and Internet junkie.

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