Come Closer takes its place on the global literary stage


With nomination for the 2011 Financial Times Goldman Sachs Business Book of the Year Award among its early accolades, Come Closer: How Tourism Is Shaping The Future Of Nations by Anita Mendiratta, takes its place on the literary stage with its worldwide availability on Perfect timing as tourism proves to be a critical enabler of countries working to emerge out of the deepest and widest-reaching global economic crisis of the 21st century.

“Come Closer is an excellent synopsis of the different roles everybody plays in travel and tourism and how each side can get the most out of it,” said Richard Quest of CNN International, “The book is a fascinating account of how one of the world’s most important industries can be a win-win-win for governments, countries, and people. When Anita speaks about tourism, CEOs and Ministers listen. Her book should have them reading as well.”

Covering topics from the role of government, diplomacy, and tourism investment to destination branding, media, tourism safety, and green tourism, Mendiratta’s book provides invaluable strategic and practical direction to tourism business and government leaders as industry acumen. Uniquely, the book incorporates contributions from various leaders in tourism, such as the United Nations World Tourism Organisation (UNWTO), the World Travel and Tourism Council (WTTC), The Travel Corporation, CNN International, Singapore Tourist Board, US Travel and others, while also making use of clever anecdotes to bring readers closer to the heartbeats of the people who inspire and direct industry growth.

Echoing support of Come Closer, Taleb Rifai, Secretary General of the UNWTO defines the book as “an invaluable resource for tourism leaders, policy makers and stakeholders that drive global tourism economy forward,” illustrating how tourism is shaping the future of nations economically and socially.

For more information on Come Closer or its author Anita Mendiratta, please visit , and to order Come Closer, please visit .