Jordan in particular is making a play for the UK tourist with the introduction of flights, slashing the average cost of a holiday from £500 per person to under £200.
Iran’s national tourist board will be at WTM London along with tour operators featuring holidays in the country, highlighting the opportunities for cultural and adventure tourism.
The Sharjah Commerce and Tourism Development Authority will also be at WTM London to promote holidays in the emirate, which aims to attract 10 million tourists by 2021 – a dramatic increase on the current annual total of around two million.
World Travel Market London’s Paul Nelson said: “Over the past few months, there have been a great deal of headlines in the British press about what may or may not happen for holidaymakers after the UK leaves the EU at the end of March 2019. There seems to be a great deal of confusion and speculation about travel to Europe – and this is compounded by fears of what would happen in a ‘no-deal’ scenario.
“While the trade is drawing up contingency plans to cope with any eventuality, British consumers seem to be increasingly apprehensive about flights, visas and currency costs in traditional destinations such as Spain, France and Italy.
“Conversely, this could mean there’s a silver lining for non-Schengen countries because British tourists know for certain what the travel requirements will be and can book in advance with more confidence than they can with most of Europe.”
World Travel Market London takes place at ExCeL – London between Monday 5 November and Wednesday 7 November. Around 50,000 senior industry executives fly into London to agree deals worth more than £3 billion. These deals are the holiday routes, hotels and packages that holidaymakers will experience in 2019.
WTM London polled 1,025 2018 UK holidaymakers.