Alain St.Ange lends expertise to African Tourism Board

Alain St.Ange lends expertise to African Tourism Board

The African Tourism Board (ATB) is pleased to announce Alain St.Ange, of Saint Ange Consultancy and former Tourism Minister for Seychelles, is lending his expertise to the Board. He serves on the Board in several capacities – as a member of the Board of Private Sector Tourism Leaders, Committee of Elders in Tourism, and on the Steering Committee.

New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.

200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.

Click here to find out more about the African Tourism Board meeting on November 5 and to register.

Alain St.Ange has been working in the tourism business since 2009. He was appointed as the Director of Marketing for Seychelles by President and Minister of Tourism James Michel. After one year of service, he was promoted to the position of CEO of the Seychelles Tourism Board.

In 2012, the Indian Ocean Vanilla Islands regional organization was formed, and St.Ange was appointed as the first president of the organization. In a cabinet re-shuffle that year, he was appointed as Minister of Tourism and Culture which he resigned from on 28 December 28, 2016 in order to pursue a candidacy as Secretary General of the World Tourism Organization (UNWTO).

St.Ange is the former Seychelles Minister of Tourism, Civil Aviation, Ports and Marine who left office in December last year to run for the position of Secretary General of the UNWTO. When his candidature or document of endorsement was withdrawn by his country just a day before the elections in Madrid, Alain St.Ange showed his greatness as a speaker when he addressed the UNWTO gathering with grace, passion, and style.

His moving speech was recorded as the one on the best marking speeches at this UN international body. At the UNWTO General Assembly in Chengdu in China, he was a person who was being sought after for the “Speakers Circuit” for tourism and sustainable development was Alain St.Ange.

African countries often remember his Uganda address for the East Africa Tourism Platform when he was a guest of honor. As former Tourism Minister, St.Ange was a regular and popular speaker and was often seen addressing forums and conferences on behalf of his country. His ability to speak “off the cuff” was always seen as a rare ability. He often said he speaks from the heart.

In Seychelles, he is remembered for a marking address at the official opening of the island’s Carnaval International de Victoria when he reiterated the words of John Lennon’s famous song… “you may say I am a dreamer, but I am not the only one. One day you will all join us, and the world will be better as one.” The world press contingent gathered in Seychelles on that day ran with the words by St.Ange which made headlines everywhere. St.Ange also delivered the keynote address for the “Tourism & Business Conference in Canada.” Seychelles is a good example for sustainable tourism. It is, therefore, not surprising to see Alain St.Ange being sought after as a speaker on the international circuit.


Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The  African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).

The Association provides aligned advocacy, insightful research, and innovative events to its members.

In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.

For more information on the African Tourism Board, click here.  To join ATB, click here.

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