How is the general public supposed to know about your tourist business?
By now, it should be obvious that not every tourist visits a destination simply to do the “normal” travel things. Many holidaymakers have either seen the main attractions before or even don’t care about them, which is why places like themed bars, quad bike trails, escape rooms, or even paintball fields are so incredibly popular in major cities across the world.
The problem, however, is that despite these awesome activities being right there for the taking, so many tourists have no idea that they even exist. As a tourism business, it’s your responsibility to do the best job possible to advertise what you do to these travelers, because if you expect them to do the heavy lifting, then you’re sadly mistaken!
If you provide something that will be hugely memorable to a bunch of tourists but business isn’t exactly booming, then try some of these techniques.
Get posting on social media
If there’s one thing that Instagram is popular for besides gym selfies, it’s selling tourism. Where else can you make a place look picture-perfect than this hugely popular social media network with 1 billion users? The process is fairly simple: Just take awesome pictures of your tourism business and use relevant hashtags. Eventually, someone will see it and hopefully ‘like’ and ‘share’ and even spread it via word of mouth if you’re lucky. See here for more tips on tourism marketing with Instagram.
Furthermore, YouTube can be utilized for marketing by making funny or entertaining videos. Earlier in 2018, a video from Tourism Australia was depicted as being a new movie, yet turned out just to be a brilliant advert for the land Down Under. Catch people off-guard by making hilarious videos.
Put brochures in hostels and hotels
If you’re not already doing this, then you really should be. When guests check-in to a hotel or hostel, they are usually greeted by a stand in the lobby featuring brochures from some the activities, restaurants and bars featured in the area. Guests will rifle through these and try to find interesting things to do when on holiday, so if your business at least has an eye-catching brochure in the midst, then you’ve done all you can to tempt them. Have a look at print24’s brochure printing if you have no idea where to start. The main thing is to make it look different from everyone else’s!
Pay for a billboard during the main tourist season
Due to their hefty prices, billboards are something you should only really consider when you’re expecting a lot of tourists to visit. Of course, the cost of renting a billboard for a month can change wildly depending on where you live. In the USA, for example, a billboard for a month at Cedar Rapids, Iowa, you’ll spend roughly $550 to $3,400, whereas in Los Angeles, California, it will set you back anywhere between $1,000 to $10,000. This is why a billboard should only be rented when there are a lot of people to see it!
Make sure the information is correct and up-to-date on Google and Yelp
Finally, you can bet anything that if someone does see your Instagram post, brochure, or even billboard, then they’re going to look up your business on Google and Yelp. They will look for reviews, but also for information regarding opening times and contact details. Be 100% sure that everything listed is up-to-date, as you could lose out on many sales if tourists find it too hard to contact you.