The African Tourism Board (ATB) is pleased to announce the appointment of Pascal Viroleau, CEO of the Vanilla Islands Organization, which includes Comoros, Madagascar, Mauritius, Mayotte, Reunion, and Seychelles, to the Board. He will serve as a member of the Board of Sitting Ministers and Appointed Public Officials.
New board members have been joining the organization before the upcoming soft launch of ATB taking place on Monday, November 5, at 1400 hours during World Travel Market in London.
200 top tourism leaders, including ministers from many African countries, as well as Dr. Taleb Rifai, former UNWTO Secretary General, are scheduled to attend the event at WTM.
Click here to find out more about the African Tourism Board meeting on November 5 and to register.
Pascal Viroleau said the prime objective of the Vanilla Islands organization is to position the Indian Ocean region as a quality world-class holiday destination that offers unparalleled diversity and one of the last frontiers of sustainable tourism.
Its role is to work in tandem with tourism establishments and authorities of each member state to provide them with expertise and joint action plans to improve on the efficiency of attracting high-end visitors to the region in coordination and joint collaboration with each member countries’ existing tourism promotion infrastructure.
The Vanilla Islands organization seeks to promote respect, synergy, complementarity and “joie de vivre” between the member states to better promote the region in solidarity under one umbrella. In accomplishing the various missions, the organization will operate in complementarity with the existing tourism structures of the respective member states.
The organization seeks to promote a common quality label and common practices that will entail training and exchanges between operators and partners to enhance the level and standards with a synergy in common practices aimed at bridging the gap and enhancing the standards is one primary objective that requires urgent attention.
ABOUT THE AFRICAN TOURISM BOARD
Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to and from the African region. The African Tourism Board is part of the International Coalition of Tourism Partners (ICTP).
The Association provides aligned advocacy, insightful research, and innovative events to its members.
In partnership with private and public sector members, ATB enhances the sustainable growth, value, and quality of travel and tourism to, from, and within Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. ATB is rapidly expanding opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets.